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Winner! The Best Lubes of 2025

VERONICA LOPEZ / KAYLA KIBBE, November 18, 2025 /Cosmopolitan/ -- Winner - Best Anal: Hey Sweet Cheeks Backside Glide Water + Silicone Hybrid.

Many experts recommend silicone-based lube for backdoor play because it tends to be thicker and longer-lasting than most other formulas. But for those who ...

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Editor’s Picks: The Best Beauty Brands of 2025

BEAUTYMATTER STUDIO, December 28, 2025 /BeautyMatter/ -- Founded by a team of cosmetics chemists and brand experts, Hey Sweet Cheeks is a sexual wellness brand pioneering the idea of “prep to play,” ensuring that the lead-up to intimacy is just as enjoyable as ...

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An Exfoliating Mask For Your Derrière

MARISSA DESANTIS, October 12, 2025 /The Zoe Report/ -- When you want to pamper the rest of your body, this multipurpose formula can be used in-shower as a five-minute exfoliating mask or as a fast-acting scrub that you can rinse right off.

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Pride Month Is Here, But You Can Support These 50+ LGBTQ-Owned Businesses Year-Round

SAGE ANDERSON, June 04, 2025 /Rolling Stone/ -- Hey Sweet Cheeks is a barrier-breaking brand (and we don’t just mean your skin barrier) that’s focused on fully disrupting the binary sexual wellness aisle. This new-kid-on-block brand was founded by ...

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The Shape Up: The Best April Releases in Men's Grooming

SEAN ZUCKER, April 01, 2025 /Men's Health/ -- Hey Sweet Cheeks is a new brand barely a month old, that’s already making waves by filling in the intersection between sexcare and skincare. Among the line’s skin-friendly lubricants and lotions, we dug this body wash that packs a powerful skincare combo of salicylic acid to thoroughly cleanse and…

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Prep for Love with Hey Sweet Cheeks

CHRISTINE FITZGERALD, March 19, 2025 /Socialite Life/ -- A new sexual wellness brand is here to disrupt the binary sexual care aisle with a product line where sensual moments are not divided by the gender binary but embraced…

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Hey Sweet Cheeks Offers a Skincare-First Approach to Sexual Wellness

LAURIE MCQUARRIE, March 10, 2025 /Trendhunter/ -- Hey Sweet Cheeks is a new sexual wellness brand pioneering a skincare-first approach to intimate care. The brand is introducing itself to consumers with pH-balanced, hypo-allergenic products for a "prep to play" experience…

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New Skin Is In

ANNIE GOODMAN, March 07, 2025 /the Quality Edit/ -- Anyone who tells you that “sexy time” doesn’t involve a lot of prep and planning is lying to you! Hey Sweet Cheeks is the newcomer (pun intended, if you want it) combining sexcare and skincare…

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Intimacy-Ready Skincare Just Got Sweeter

LIANNA ALBRIZIO, March 05, 2025 /happi / -- Hey Sweet Cheeks, a new sexual wellness brand, is leading the “prep to play” experience with a debut lineup of six high-performance products and a skincare-first approach to sexcare..

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Meet Hey Sweet Cheeks, the Bold New Brand Bridging the Gap Between Sexcare and Skincare

LOS ANGELES, March 05, 2025 /PRNewswire/ -- Hey Sweet Cheeks, a new sexual wellness brand disrupting the binary sexual care aisle, launches…

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